"It's not the best content that wins. It's the best-promoted content that wins.” - Andy Crestodina
Developing content to execute your Marketing Plan requires creativity and an administrative skillset. Many business leaders are inspired and could become proficient with the apps and tools needed but simply do not have the bandwidth to generate Marketing content.
An even greater challenge than initial design and admin is having to repeatedly replicate the process with new messaging and imagery to fulfill on-going Marketing campaigns. Content creation can be an unforgiving treadmill.
Right-sizing your Marketing goals and aligning your strategies and tactics with what can actually be maintained is key. I can help you keep the focus on impact by setting up processes that are documented and streamlined. Having a system in place not only assists with planning but also provides you with a repository of content for future projects.
PLAN | PRODUCE | PUBLISH | PROMOTE
If you need on-going support to produce your Marketing content, I contract with clients for monthly blocks of hours which can be applied to any stage of the process. Just need help getting set up? I've got you covered with that too and offer several variations on a 90-day plan.
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