testimonials

Collecting Strategic Endorsements

I can help you gather effective social proof from your clients through done-for-you testimonials and case studies. I conduct 20-30-minute phone interviews with your clients to uncover what they value about your service.

This includes finding out:

• the problem or challenge the client faced that led them to seek you out
• any hesitations/obstacles the client faced and how the client overcame them
• how you helped solved the client’s problem
• the results and benefits the client received as a result of the service
• what, if anything, the client thinks could be improved
• why the client would recommend you to others

I use the client’s answers as the basis to create a detailed written testimonial (usually between 200-400 words) or case study that includes a testimonial to help build trust with potential clients – diffusing potential objections and showing results you’ve achieved.

I handle all the approvals and edits from both you and your client until we have the final approved text you can use throughout your marketing.

At the end of the engagement, you’ll receive a final document with the testimonial or case study and a summary of any additional client feedback received to give you useful insight that could potentially be used to improve your service, process and/or marketing efforts.